Trubar launches indulgent rice cakes

MIAMI — Trubar is launching a dessert-inspired line of miniature rice cakes.

The Trubar Drizzle snacks contain 5 grams of protein, 3 grams of fiber and 130 calories per serving.

The lineup includes birthday cake, smore’s and cinnamon roll varieties.

“At Trubar, we’ve always believed that better-for-you snacking shouldn’t mean sacrificing the flavors and experiences people love,” said Erica Groussman, founder and chief executive officer of Trubar. “With Drizzle, we saw an opportunity to take everything consumers already love about mini rice cakes and give it the Trubar treatment, delivering a snack that offers both indulgence and meaningful nutritional benefits. This is a big moment for us because it’s our first step beyond bars, and we’re just getting started.” 

The indulgent rice snacks are available at Walmart in 4-oz bars and a 10-count variety pack.