The fast-growing brand is looking to establish 100 branches by 2030
Iro Sushi is opening five new locations in Basingstoke, Bristol, Ipswich, Ilford and Maidenhead(Image: Iro Sushi)
A fast-growing sushi chain is opening five new UK sites as part of an ambitious expansion strategy. Iro Sushi has agreed deals to open outlets in Bristol, Basingstoke, Ipswich, Ilford and Maidenhead.
The brand, which was founded in 2014 by trained sushi chef Chhong Sherpa, serves fresh, made-to-order, restaurant-quality sushi and Japanese-inspired dishes.
The new openings will take chain’s estate to 38 locations, strengthening its presence in existing regions including the Thames Valley and Home Counties, while also marking entry into new towns and cities such as Bristol and Ipswich.
It is understood the design of the new stores will be inspired by ‘Izakayas’ – a traditional Japanese drinking establishment, but will also use technology to drive operational performance.
Mr Sherpa said: “This is another significant milestone for Iro Sushi. Over the last six months, we’ve worked hard to refine our proposition with the launch of our new store format and continue evolving our menu.
“Now, with the foundations firmly in place, we’re ready to turbocharge our growth with the opening of new sites across the UK.”
Mr Sherpa said the openings would “create new opportunities” for the company to introduce the brand to more consumers. “[It will also] take Iro Sushi a step closer to becoming the brand of choice for lovers of sushi and Japanese cuisine across the country,” he added.
The new signings follow continued momentum across the business for Iro Sushi. Last year, the group delivered system sales of £18.5m, up 29 per cent year-on-year, and 19 per cent on a like-for-like basis.
According to Iro Sushi, the company has a “growing pipeline of committed sites and franchise partners” and is on track to deliver on its ambition to reach 100 locations by 2030.
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