NEW YORK — Cadootz has raised $3 million in seed funding led by Selva Ventures.
Cadootz, co-founded by husband and wife Jordan Carpenter and Rachel Mansfield, debuted its line of crackers that are marketed toward families seeking “better-for-you” snacks direct-to-consumer in January.
After launching, the company said its first production run sold out in under two hours.
The seed funding round will support an upcoming national retail launch in June, in partnership with a to-be-announced retailer, the company said. Coinciding with the retail launch, the company also will debut a new family-friendly pack type.
The startup is currently available on its website and Amazon.
“Cadootz has all the makings of a category-defining, generational brand,” said Kiva Dickinson, founder and managing partner at Selva Ventures and co-founder of Cadootz. “We believe Cadootz will become the ultimate shorthand for trust in kids’ snacking: a modern-day seal of approval for what families should feel good about. Rachel and Jordan aren’t building a product, they’re building the platform that will set the standard across every format, every occasion, and every pantry.”
Cadootz’s cracker line comes in cheddar, sea salt and ranch varieties and contains 5 grams of protein per serving.
With a strong background in the food and beverage industry, Mansfield began developing Cadootz in 2023.
“As parents, we are packing snacks constantly,” she said. “… for school, activities, car rides, and we kept asking ourselves why it was so hard to find options that actually met our standards and our kids’ expectations.
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