Rudi’s launches gluten-free protein bread

BOULDER, COLO. — Rudi’s Bakery is launching gluten-free Daily Power Protein Bread.

Described as “a nutrient-dense bread line to help consumers meet their everyday nutrition goals without sacrificing taste or texture,” the new bread contains 10 grams of protein and 3 grams of fiber per serving, two key nutrients typically missing from gluten-free bread, according to Rudi’s. The bread comes in two varieties: white and sourdough.

“Gluten-free consumers have always had to compromise on taste and nutrition with bread,” said Jane Miller, chief executive officer of Rudi’s. “We’re committed to developing products that deliver protein and fiber in delicious, fluffy slices. We’re delivering products that help consumers enjoy more possibilities without compromise.”

Rudi’s gluten-free Daily Power Protein Bread comes in 18-oz loaves and is now available in the United States at Sprouts Farmers Market stores before expanding to Kroger in November.