Rise Baking hires new CCO

MINNEAPOLIS — Rise Baking Co. has hired Sarah Testa as chief commercial officer. In her new role Testa will lead the company’s end-to-end commercial organization, setting strategic direction, driving market share growth and advancing initiatives that support long-term performance, according to the company.

Testa most recently was chief growth officer at Roskam Foods for the past two-plus years. Earlier, she was senior vice president of strategy, marketing and innovation at Flagstone Foods. She also has worked at TreeHouse Foods as vice president of strategy and vice president of innovation and marketing, as well as at Target and Conagra Foods in senior brand management positions. She began her career as an analyst and consultant at Deloitte Consulting.

She received a bachelor’s degree in marketing and international business at the University of Minnesota Carlson School of Management and a master’s degree in business administration and management at Stanford University Graduate School of Business.

“Sarah is a proven leader with the vision and experience to help accelerate our growth and strengthen our customer partnerships,” said Mark McNeil, who earlier this year was named chief executive officer of Rise Baking. “Her ability to connect commercial strategy to execution, combined with her collaborative leadership style, makes her a great addition to our team as we bring all of our commercial functions together under one leader.”