CAPE TOWN, SOUTH AFRICA — Pura Beverage Co., a South African soda company, is launching in Sprouts Farmers Market retailers nationwide. The launch marks the company’s US debut.
Pura Beverage Co.’s soda line is formulated with four ingredients, including fruit extracts and organic cane sugar. Each 10-oz can contains up to 65 calories.
Soda flavors include cucumber and lime, cranberry and ginger ale.
“Launching as an exclusive at Sprouts marks an exciting milestone for Pura as our soda officially hits store shelves,” said Greig Jansen, founder and chief executive officer of Pura Beverage Co. “We created PuraSoda to give people a drink they can feel good about sipping, one that delivers real flavor, simple ingredients, and just the right amount of sweetness. As more consumers look for better-for-you alternatives, Sprouts is the perfect partner to help us introduce PuraSoda to American shelves in a meaningful way.”
Alongside its Sprouts debut, the soda may be purchased online through the company’s website and Amazon.
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