Perfetti Van Melle to add Airheads innovation

ERLANGER, KY. — Perfetti Van Melle is rolling out a new Airheads offering to celebrate the candy brand’s 40th anniversary.

Airheads Xtremes Mega Bites are enlarged varieties of the brand’s Xtreme candy offering. The new variety features a center filling to give consumers two flavors in each bite.

The candy is expected to hit retailers this winter, according to the company.