PLANO, TEXAS — PepsiCo, Inc. has extended its Good Warrior brand from meat snacks into protein bars.
Each bar is a “good source of fiber” and contains 15 grams of protein and 7 grams of sugar in addition to being formulated without artificial flavors or preservatives.
The bars come in three varieties, including sweet cocoa marshmallow, cookie dough brownie crisp, and cookies and cream “cremewich.”
The new protein bar line is the second product line to launch under the Good Warrior brand following the debut of its beef sticks line in March.
“Consumers are looking for more from their snacks today, whether that’s added protein, fiber, select ingredients, or all of the above, and great taste remains non-negotiable,” said Hernán Tantardini, chief marketing officer of PepsiCo Foods US. “Good Warrior Bars are a great example of how we’re evolving our portfolio to meet a wider range of consumer needs and occasions while delivering the flavor and quality people expect. With 15 grams of protein, a good source of fiber, and bold flavors, Good Warrior Bars offer a convenient option for busy people who don’t want to compromise on taste or functional benefits.”
The marshmallow bars and brownie crisps are available now at select US retailers while the cremewiches will be available in early 2027.
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