Oberweis adds protein ice cream

CHICAGO — Oberweis is rolling out a line of protein-focused ice cream pints.

The ice cream contains 30 grams of protein per pint. The functional ice cream is offered in four flavors: vanilla, strawberry, cookie dough and chocolate.

“Everyone’s looking for more protein these days, but we weren’t willing to compromise on what makes Oberweis ice cream special to chase a trend,” said Renato DePaolis, chief executive officer of Oberweis. “If it wasn’t real super premium ice cream, we were not going to put our name on it. Our new high protein ice cream isn’t a trade-off. It’s real ice cream that tastes the way ice cream should, with protein built right in. It’s simply another easy, delicious way for families to work a little more protein into their day, without giving up the treat they love.”

The ice cream may be purchased at select grocery retailers and online.