La Tortilla Factory unveils refrigerated tortilla products

SANTA ROSA, CALIF. — La Tortilla Factory, a subsidiary of Insignia International, has launched two new refrigerated tortilla products: sourdough and high protein.

The company said both products are designed to meet the rising demand for convenient gut healthy meal solutions.

“We’re watching American tastes evolve in real time,” said Jason Parasco, chief executive officer of Insignia International. “Consumers want bigger flavor, better ingredients, and foods that fit into busy lives. Our job is to stay ahead of that curve. These launches are part of a larger strategy to take the flavors of the Southwest and Mexico that people love and make them accessible to households across the country.”