Joyride launches candy innovations | Food Business News

LOS ANGELES — Joyride, a candy manufacturer, is launching three confectionery innovations.

Joyride fruit chews features individually-wrapped candies filled with juice. The candies are offered in strawberry, lemon, cherry berry and fun drink flavors.

Joyride fruity zips are formulated with a crunchy candy shell with a juice-filled center. The innovation is available in five flavors: fun drink, lemon, cherry berry, blue raspberry and lime.

Joyride sour zips iterate on the company’s fruity zips with a sour coating. Flavors include fun drink, lemon, cherry berry, blue raspberry and lime.

“We believe candy should be wildly fun, but without the junk,” said Tyler Merrick, founder and chief executive officer of Joyride. “The fruity and sour zips and fruit chews are exactly that. Playful, delicious and nostalgic — leveled-up with feel-good ingredients.”