Frozen One raises $2 million in seed funding

AUSTIN, TEXAS — Frozen One has raised $2 million in a seed funding round led by Supernatural Ventures, the venture capital arm of The Angel Group.

The funding round will be used to scale production, marketing efforts and drive velocity at retailers, said Conner Mennig, co-founder of Frozen One.

 “We’re putting money behind this product and getting the right creators and athletes to back us online,” Mennig said.

Frozen One is a high-protein ice cream that features 40 grams of protein and less than 400 calories per pint.

Varieties include chocolate, apple pie and peanut butter chip.

The idea for a protein-centric ice cream product began when Mennig and his co-founder Alan Chen were constantly eating what they described as “chalky protein bars,” “the same protein shakes,” and saw little to no “better-for-you” indulgent options on the market.

Thus, the co-founders searched for a different way to consume protein in the fall of 2024.

“We both grew up in Wisconsin and met at UW-Madison (University of Wisconsin-Madison),” he said. “We were roommates and graduated in 2022. We moved to Austin, Texas, at different times for different tech sales jobs and we were not fulfilled.

“In January 2025 we were like, ‘there has to be an incredible market for this high protein, healthy ice cream. If we make this taste like regular ice cream, it’s going to be an incredible company.’”

Frozen One, which officially debuted in Austin retailers in May 2025, is formulated with skim milk, whey protein concentrate, allulose, inulin, egg yolk, vanilla extract, cocoa powder, vegetable glycerin, cream, salt, monk fruit extract, guar gum and sunflower lecithin.

The reasoning for using skim milk and whey protein concentrate with cream further down on the ingredient list was to keep the fat and sugar contents low, Mennig said.

“From a flavor standpoint, milk protein has a lot less of that protein-y, cheesy aftertaste that you may see (with other products),” he said. “Milk protein was a sweet spot because it had the lowest cost and had the least aftertaste in general. I think it really mixes well with the product.”

Prior to the seed round, the company raised approximately $500,000 on safe investments last year from local angels, friends and family, influencers and content creators.

Photo: ©AIRBORNE77 – STOCK.ADOBE.COM

“That’s what got us through last year with small scale production, marketing and getting our brand out there,” he said.

Frozen One landed into around 700 stores in the first quarter of 2026, Mennig said.

Consumers may find the company’s products in Bristol Farms, Central Market, Wegmans Food Markets, Schnucks, Heinen’s Grocery Stores, Busch’s Fresh Food Market, Foxtrot Cafe & Market, Raley’s Supermarkets, United Supermarkets, as well as additional small independents.

Now, Frozen One will be launching nationwide into approximately 1,464 Target retailers in all 50 states.

Additional store launches include all Kroger Texas locations, Fresh Thyme Market, Lunds & Byerlys, Kowalski’s Markets and Earth Fare, totaling roughly 2,300 retail locations, Mennig said.

“At the end of January we got the authorization from Target,” he said. “We’re going to have four flavors rolling out in Target on April 26.”

Consumer appetite for protein is not slowing down and with Frozen One, Mennig believes the product and company is expanding at the right time.

“We believe we have an incredible product that’s revolutionizing the ice cream category,” he said. “We’ve created something that has functional benefits of high protein, low calorie, and high fiber, that tastes and feels like the ice cream you know and love.

“We’re capitalizing on a new era of ice cream and have been executing across operations, retail, and marketing to build a brand that resonates. With the support of Supernatural Ventures and The Angel Group — combined with a standout product and relentlessly driven team — we’re excited for what’s ahead.”