CERRITOS, CALIF. — With summer in full swing, T. Hasegawa USA is highlighting the top 10 trending flavors of the season, inspired by global cuisines and national favorites.
“With our nation’s 250th anniversary and the World Cup now in North America, global cuisine and regional pride will converge on our restaurant menus, grocery store shelves and pantries like never before,” said Mark Webster, vice president of sales and marketing at T. Hasegawa USA. “As consumer preferences continue to evolve, food and beverage brands are uniquely positioned to have fun and leverage bold and nuanced flavors to capitalize on the excitement this summer brings.”
Trending sweet flavors include:
- Firework: T. Hasegawa described firework as a patriotic burst of cherry, lime and blue raspberry.
- Prickly pear: A cactus fruit native to the Americas that features a berry-like sweetness with bold color that may be used in beverages, sauces and confections applications.
- Sweetcorn: A nostalgic, nutty-sweet flavor for beverages and desserts.
- White peach: Notes of honey sweetness for refreshing beverages, jams and grilled desserts.
- Blackberry: A rich, tangy and versatile sweetness for sweet and savory applications.
Trending savory flavors are:
- Charcoal: This flavor delivers a smoky, complex char to elevate meats, vegetables and seafood.
- Guajillo: A staple of Mexican cuisine, Guajillo is a moderately spicy chili that provides sweet heat for savory dishes, desserts and chocolate.
- Yakitori: Japanese skewered chicken that is grilled over charcoal with a sweet soy-based glaze.
- Spicy coconut: This flavor is found in culinary traditions, including South Asia, Brazil and Jamaica. It features a tropical and fiery, creamy chili-infused flavor.
- White miso: A mild, tangy Japanese seasoning paste formulated with fermented rice and soybeans, providing an umami flavor for dressings, marinades and grilled dishes.
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