OCEANSIDE, CALIF. — Suja Life, Inc., a beverage manufacturer, filed a registration statement with the US Securities and Exchange Commission for an initial public offering (IPO). The company, which applied to The Nasdaq Global Select Market under the symbol “SUJA,” stated that share numbers to be offered and price range have not yet been determined.
Suja Life currently markets three brands in the natural healthy beverage category, including cold-pressed juices under its Suja Organic brand, wellness shots under its Vive Organic brand, and functional sodas under its Slice brand, which the company acquired in 2024. The company’s brands generated $219 million, $63 million and $10 million in net sales for fiscal 2025, respectively, with an average of 10 stock-keeping units across 37,000 stores, according to the filing.
Suja Life’s total fiscal 2025 net sales of $327 million represent a 26% increase from 2024’s $259 million in net sales and a nearly 21% CAGR from 2023 to 2025.
Through the IPO, Suja Life aims to capitalize on consumer momentum within the $3.9 billion natural healthy beverage category, which is growing at a rate four times faster than the total beverage market, the company said in the filing, citing SPINS data for the 52-week period ended Dec. 28, 2025.
“The opportunity before us is significant,” said Maria Stipp, chief executive officer of Suja Life, Inc., in a letter to future shareholders. “The beverage industry is undergoing one of the largest shifts in consumer preferences to date. Across categories we see consumers voting with their wallets for beverages with lower sugar, cleaner ingredient labels and functional benefits.”
While the company grew its household penetration by 31% in 2025, Stipp identified “significant whitespace opportunity” for Suja Life as the company has reached just 11% total household penetration, according to SPINS. Suja Life plans to expand its market share by increasing shelf space, securing additional displays and adding SKU variety within its existing distribution network while looking to deepen penetration in the away-from-home and e-commerce channels, according to the company.
Suja Life also said it expects to broaden its portfolio through functional platform launches, flavor innovations, price-pack architectures and exploring product category adjacencies.
“Becoming a public company represents the natural next step in our evolution,” Stipp said. “The public markets will provide the resources and opportunity to accelerate our innovation agenda, broaden distribution and execute on strategic acquisitions — positioning us as a definitive leader in better-for-you beverages.”
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