NEWARK, NJ. — Mars, Inc. is shrinking down its Twix brand of candy bars with Twix Bits. The line of bite-size Twix-flavored candy spheres is launching in partnership with rapper LiAngelo Ball.
“The new Twix Bits has the creaminess and crunchiness you love in one bite, and we couldn’t think of a better partner than LiAngelo Ball to help us launch this innovation,” said Martin Terwilliger, marketing vice president, Mars Snacking.
Twix Bits are available at retailers nationwide.
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