Mars expands Nutri-Grain portfolio with crisp bars

CHICAGO — Mars, Inc. is adding to its Nutri-Grain portfolio with the launch of Nutri-Grain Crunchy, a bar that the company said brings “even more whole grains, fiber, and a crisp texture to the brand’s growing portfolio.”

Each bar contains at least 23 grams of whole grains and provides a good source of fiber, Mars said. The bars feature a blend of oats, barley, buckwheat, rye and quinoa.

“Our goal with Nutri-Grain Crunchy was to bring something new to the aisle without losing what people already love about the brand,” said Eileen Flaherty-Yao, senior director of brand marketing at Mars. “It’s a fresh expression of Nutri-Grain’s hard-working goodness — a crisp, flavorful bar designed to support the small but meaningful moments that carry people through the day.”

Nutri-Grain Crunchy is available in two varieties: chocolate chip chia and honey oat flax.

The bars come in 10-count boxes at a suggested retail price of $4.49.