Calbee America reformulates Harvest Snaps portfolio

FAIRFIELD, CALIF. — Calbee America, Inc. is reformulating its entire Harvest Snaps portfolio to avocado oil.

“We’re focused on finding the sweet spot between craveable taste, satisfying crunch and feel-good ingredients,” said Maiko Shimano, director of marketing at Calbee America, Inc. “In addition, the transition of our full Harvest Snaps lineup — including crunchy loops — to avocado oil marks a major brand milestone. High in monounsaturated fat and lower in omega-6 than vegetable and seed oils, this upgrade reinforces our better-for-you positioning and premium appeal.”