Babybel unveils protein snack | Food Business News

CHICAGO — Bel Brands USA, Inc. is expanding its Babybel cheese brand with Babybel Pro, a protein-focused variety of cheese snacks.

Each cheese snack contains 5 grams of protein and 1 billion colony-forming units of probiotics, according to the company.

“As shoppers increasingly seek out snacks that deliver both protein and probiotics, we recognized an opportunity to expand the Babybel portfolio, so consumers don’t have to choose between goodness and enjoyment,” said Jessica Dillon, senior brand director for Babybel. “To meet consumers’ desire for both benefits in one snack, we brought them together in the playful, perfectly portioned format only Babybel can offer.”

The product line may be purchased in a 12-count pack at Target retailers. An expanded retail rollout is expected throughout 2026, according to the company.