BETHESDA, MD. — Just Ice Tea has raised $9 million in a Series B funding round.
The funding round was led by Robert Trone, co-founder of Total Wine & More who also will join the company’s board of directors, Taste Tomorrow Ventures, senior leadership members at Big Geyser of NYC, Polar Strategic Ventures along with other distributors.
The manufacturer of ready-to-drink (RTD), organic, fair trade teas will accelerate national retail growth and product innovation.
Product innovation includes the addition of two new flavors: watermelon lime white tea, a white tea blend formulated with organic watermelon, cucumber and lime; and peach white tea, organic white tea that features oolong blended with juicy peach, all Just Sweet Enough with organic cane sugar.
“We are grateful for this strong support as we dramatically expand our retail footprint,” said Seth Goldman, co-founder at Just Ice Tea. “It’s wonderful to build a foundation with accomplished entrepreneurs in the beverage retail sector whose support will further propel Just Ice Tea’s next phase of hypergrowth.”
Just Ice Tea is expanding its retail presence from 12,000 to approximately 17,000 retail stores nationally in 2026.
The company has signed with more than 100 regional distributors, including Reyes, Hand Family Companies and Odom to support its retail expansion.
The teas will be available at Kroger, Publix and Albertson stores.
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