Amass Brand Group unveils electrolyte beverage powder

SANTA MARIA, CALIF. — Amass Brand Groups is launching a line of electrolyte powder mixes. The mixes are available in lemon yuzu, salted lime, salted grapefruit and sea salt flavors.

Each mix features 300 mgs of sodium, 25 mgs of magnesium, 60 mgs of potassium and B vitamins.

“The consumer relationship with hydration has evolved from a recovery ritual into an all-day intention, and the beverage market is only beginning to catch up,” said Mark Thomas Lynn, founder and chief executive officer of Amass. “According to forecasts, this is a category projected to reach $11.6 billion by 2030, and the growth is not coming from athletes. They are building a daily routine, choosing products that fit their life across every occasion: morning, midday and evening.”

Amass Electrolyte Mixers may be purchased online through the company’s website.