Zoup to launch organic bone broth

FARMINGTON HILLS, MICH. — Zoup is launching a line of USDA certified organic bone broths. The broth is available in chicken and beef varieties.

The chicken broth is formulated with free-range chicken bones. The beef variety is made with grass-fed beef bones.

Each 14.5-oz jar contains 20 grams of protein.

“For us, organic is an evolution with more to come,” shared Eric Ersher, founder and chief executive officer of Zoup Specialty Products. “We’ve taken the same time-honored process and robust flavor profile that define Zoup’s core offerings and applied it to recipes that align with today’s organic and taste-driven shopper.”

The broth will launch in retailers nationwide later this year.